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VR/AR Immersive Technologies

 From luxury smartwatches to virtual reality catwalks at Fashion Weeks, major fashioninfluencers and retail brands like Topshop and Dior are adopting technology to increase their scope and profits. For years, Virtual Reality (VR) and Augmented Reality (AR) — a view of the real world that has been “augmented” by layers of computer-generated content — have been the stuff of science fiction. Augmented and virtual reality is an emerging trend in technology for many fields. Utilizing this tech for fashion and retail can be a big win for consumers!

From luxury smartwatches to virtual reality catwalks at Fashion Weeks, major fashioninfluencers and retail brands like Topshop and Dior are adopting technology to increase their scope and profits. For years, Virtual Reality (VR) and Augmented Reality (AR) — a view of the real world that has been “augmented” by layers of computer-generated content — have been the stuff of science fiction. Augmented and virtual reality is an emerging trend in technology for many fields. Utilizing this tech for fashion and retail can be a big win for consumers!